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You may be wondering about Britney's new Elizabeth Arden fragance "Curious" and the mystery that surrounds it. The name itself creates an instant curiosity - "The reason I decided to name it "Curious" is because basically I think every woman should ask questions, take risks, and embrace new opportunities. the way I see it, everyday life asks us "do you dare?" and it's up to us to answer however we see fit. Without a sense of wonder and an ability to make choices, well, our lives would be kinda boring."

Britney was closely involved in both the design and packaging of Curious. She brought an air of sophistication, elegance and fun to the products - the design also reflects her favourite colours.

The sleek floral design of the carton was created with Britney's two favourite colours, pink and blue, and is accented by a sophisticated matte black outer shell.

The bottle for Curious was inspired by Britney's love of vintage design. It embodies the brilliance, beauty, and strength of all women who dare. The sparkling facets of the azure blue glass incite curiosity. While the heart-shaped charms bring luck in love.

It was Britney's idea to include an elegant vintage style atomiser (a personal favourite of hers) with the 100ml Eau de Parfum bottle adding a timeless feminie touch.

Curious was created with Britney's very close involement by selecting fragrant notes based on the different facets of her character to produce an exhilarating white floral accented with Louisiana magnolia and wrapped in the sensuality of vanilla-infused musk. The result, a fragrance that is playfully light, while sexy, sensuous and sophisticated.

"I'm so excited about doing my new fragrance with all of you. It smells amazing. It's in department stores now. So I seriously suggest to be sexy go out and get it, seriously."

Curious is now avaliable in all good department stores around the world.

Here is a list of prices for the Curious range:

Eau de Parfum - 1.7 fl oz $39.50
Eau de Parfum - 3.3 fl oz $49.50
Deliciously Whipped! Body Souffle $24.00
Lather Me Up! Shower Gel $20.00
Write On! Perfumed Shimmer Stick $20.00